On-page SEO 8 mistakes. Why Google Website Ranks Down

On-Page SEO: Many of us view this matter lightly. When designing a website, we only give importance to the design, but we should keep in mind that in addition to the design, I have to create a site complying with Google’s Webmaster Rules / Rules.

And that’s why many times people tell me “I’m doing everything right, then why isn’t my website ranking?” Most of the time, I get requests for analytics on this website.

The funniest thing is, when analyzing the site more than 5% of the time, I find that the On-Page SEO of the site is not right. I have seen and seen that from site radios to premium themes, premium logos, and even a good amount of Amount backlinks, even though the site’s main structure, On Page didn’t pay much attention to SEO. This is what happened, after investing about $ 5 behind the website and the site owner was not getting the desired result. Analyze On-page SEO From the below picture.

on-page seo

On-Page SEO on google Site

So today, I will talk about some of the deadly mistakes of On-Page SEO and give you ideas on how to correct this mistake. So let’s get started.

Do not use the correct page titles

The most important part of a page is the title of that page. It is through this title that the search engine captures the idea of the entire content, as the most important part of OnPage SEO is the title tag.

The Right Rule for Creating a Title Tag

Titles need to be created between 1-5 characters, otherwise the ellipsis (…) will come out.
Title must contain the main keyword of your page.
Create meaningful and interesting titles.
You can keep your brand name with the title.
You can use the hyphen (-) or pipe (|) sign as the title separator.

Do not use the correct page URL

The URL of the page and you have to optimize properly, otherwise you will suffer loss from both the user and the search engine. This is because the URL is considered one of Google’s ranking factors.

​​The exact rules for generating the URL

URL should always be short.
URL page is better to do with the main keyword.
Must create a meaningful URL.
It’s best not to use numbers in the URL.
Use the hyphen (-) sign as the URL separator.

Not to stress the importance of meta descriptions

Unpaid meta descriptions (meta description) are a negative signal for SEO. One study found that 20% of blogs published online do not have e-meta descriptions. That is, meta descriptions do not !!!

Click Through Rate (CTR) can be reduced if you do not provide meta descriptions. The reason behind this is that the reader gets a detailed idea of ​​what your post is about by reading the meta descriptions. Therefore, before publishing the post, the meta descriptions should be given properly.

The correct rules for creating Meta Description

Meta Description 4-5 characters must be entered.
The main keyword should be placed in the Meta Description.
Must create meaningful Meta Description.

meta tag use

ALT Text is not give in the image

We all want to get a visit from Google search results. But did you know that beyond the original search results, a good amount of visitors from image search come to the website. 21.2% USA, search through Google Image Search.

If you do not correctly ALT tag the image uploaded in the post, then your image will not be at the top of the search result as in the image search, which is why you will lose some valuable traffic. Therefore, before publishing a blog post, one must be careful whether the ALT tag is correctly (optimized for keywords) in the image.

ALT Text give in the image

ALT tag is the correct rule for writing

ALT tag should always focus on keywords.
Use space e as word separator in the ALT tag.
The ALT tag should not use any sign.

The Heading Tag is not used properly

The Heading Tag is commonly used to refer to an article in search engines and visitors. There are 4 Heading Tags in total, H1-H6

The most important is the H1 tag, and then it gradually decreases in importance.

Heading Tag is the proper rule of writing

The title of the page must use the H1 Heading Tag.
It is best to use the H1 tag only once on a page.
It is better to tag the important headings in your page in the H2 / H3 tag.
In this case, the H2 / H3 tag can be used more than once.

Internal link / external link

When you write a blog, there are two types of internal and external links. If you notice each of my blog posts you will see the internal links as well as the external links I do.

The exact rules for linking

When linking, keep in mind that the content of the Destination page is analogous to the Anchor Text.
In case of Internal Links, Attribute Link, In case of Do-Follow and External Link, Attribute, No-Follow is better. Those who are having trouble understanding this post should read my backlink before this post.

Not mobile friendly design

Website optimization is now considered one of the most important ranking factors for mobile. The reason behind this is that there was a time when Google Desktop and mobile versions would index the web page 2 times for 2. But Google has announced through a announcement that they will index the web-page for mobile only from now on which Mobile First Indexing will go for the desktop view. Now if your website is not mobile optimized then this is a very big negative sign for your website’s racking up.

According to Google, 5% of search comes from mobile, so your website must be Mobile Friendly.

You can check whether your website is mobile friendly or not. Check your site by clicking on the link below.

Is your web page mobile-friendly? Go to here – mobile-friendly test

mobile friendly design

Slow page loading speed

We all know that the loading speed of the website is as good as the website. I mentioned earlier in a post that if a site is not opened within 5 seconds after clicking on a website, 4 out of 5 visitors press the back button. That is, 3 out of 5 people do not visit this website. As a result, the bounce rate of the entire website increases. And if the bounce rate is too high, the website will have the possibility of eating a penalty or losing its rank.

According to Google, 5% of users leave your website on mobile, if the page takes more than 5 seconds to load. So your website’s loading speed must be fast.

Check your site by clicking the link below to know the loading speed of your website.

Extra Tips On-Page SEO

One of the things we have heard the most often since the era of online marketing is “Content is King”. But Google is currently penalizing websites for thin content. Thin content here refers to content with small / low data. The content of that word is considered standard on any web page.

Google always wants your content to be informative and read as if people can learn something. Now if all the pages of your website are 3-5 words, then it means that the reader will not be able to learn much from now. That’s why Google penalties for this thin content are showing a lot.
According to Brian Dean, owner of Backlinko, the number of websites that rank on the first page of Google is 8-29 the average word count.

However, you should not forget about off-page SEO. Because after unpause you will need the right off-page SEO technique, which will help your site get good quality backlinks and improve your site’s ranking on the search results page.

Hope you like today’s article on On-Page SEO Mistake. Be sure to share the article on your social media. And of course I hope you can comment on the comments box. I’ll talk to you about a new topic soon. Thanks

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